Chapter 178 Shirt Sponsorship

As Notts County has grown stronger in League One and other competitions, many brands are also eyeing this unclaimed piece of fat. A novel ﹤≦≦≤﹤≤＜＜

Although Notts County held the title of the oldest club in England before, it was in the lower leagues, and there was no rising trend, so apart from Umbro's jersey sponsorship, there was no commercial income at all.

Even Umbro's sponsorship fee is pitiful, but it fits the status of a League Two club.

But today's Notts County is nothing like it used to be.

League One leaders, there is no doubt that Notts County will not be able to advance to the UK after the end of the season; this season is still playing in the UEFA Cup for England, and the coverage has been extended to the whole of Europe.

The most important thing is, with the current level of Notts County, who can guarantee that Notts County can only survive the relegation as hard as ordinary newly promoted horses in England?

According to the eyes of many professional football critics, not to mention Notts County, which will grow again next season, is to pull them to England now. Even if they do not have the strength to compete for the championship, the qualification for the Champions League can definitely be thought about. .

Such a promising club has no sponsors yet. For many brands, this is a unique opportunity.

Not to mention that Notts County will be promoted to the UK next season with a huge influence, just because Notts County can play the UEFA Cup now, it is enough for them to make money.

As a result, various brands began to actively negotiate with Notts County.

First of all, it is jersey sponsorship. Whether it is David or Soriano, both believe that Umbro is no longer suitable as a jersey sponsor for Notts County. After all, Umbro’s influence in the world is really limited. Ibaraki County has too few resources and it's inappropriate for a club with big ambitions.

More importantly, Umbro does not have the guts to bet on Notts County's future. Even though Notts County's outstanding performance this season and its appearance in Europe have made Umbro a lot of money from previous sponsorships, but they are not. The amount of sponsorship that can be given next season is still judged with an outdated eye, and even for Notts County, it is an insult.

So Notts County will definitely not renew the contract with Umbro. After this season, Notts County's jersey sponsor is destined to change.

In fact, in the football field, only Adidas and Nike have enough influence among sports brands, and the rest of the brands do not have the competitiveness to overthrow the two giants.

Although after David,

The competition between the two giants is inextricable, but in this era, Adidas still has a clear advantage, especially in the field of football, which is a few streets away from Nike.

There are obvious differences between the two in terms of competitive strategy. Nike pays more attention to personal marketing, while Adidas is more inclined to combine with European giant clubs, but they have the same goal, just to sell things.

This time, the two giant rivals approached the Notts County club at almost the same time, hoping to reach a jersey sponsorship agreement with Notts County after next season.

Because there was very little work related to sponsors before, David only put up the shelf of the market opening department, and more work was handed over to Soriano, but considering the actual situation in Notts County, now The market opening department can be gradually improved.

And this time around the jersey sponsorship negotiation is a very good exercise.

However, after two days of negotiating with Adidas, David felt that he should come forward after getting a report on the progress of the judgment.

"David, I'd better replace your real chairman in the next negotiation. You didn't see the other party's indomitable face. You're such a fool. It seems that sponsoring us is giving us a gift!" Soriano was indignant. Complained to David.

David doesn't know what unexpected situation happened during the negotiation, but considering that Notts County's current status in football is not comparable to that of the giants and English teams, it is not surprising that the other party has taken the initiative in the negotiation. .

"Okay, when the sponsorship talks are over, I'll give you a big bonus, don't be impatient!" David said indifferently, since he handed over the work to Soriano, he believed that the other party would be able to do it well, after all The other party later became a man who became the president of a wealthy family.

"Don't, it's up to you to decide in the end anyway, you can come together tomorrow, anyway, I can't figure it out!" Soriano still looks like he's getting a gas bag, and it seems that he really suffered a lot during the negotiation. grievance.

David doesn't understand, even if Adidas can't do it, there is still Nike, there is absolutely no need to be angry with each other!

So David decided to join the negotiating team the next day.

And when he saw the head of Adidas for the first time the next day, he probably knew why Soriano was so angry.

That guy's nostrils have grown to the top of his head, and he is venting his anger towards it. People who don't know think this family is the most powerful man in the universe!

Ah's expression is too unforgettable, isn't it?

Even if your Adidas is awesome, there is no need to look at us with endless contempt in our eyes, right?

There is some truth to it sometimes!

Although he hasn't said the last word yet, David already feels that today's negotiation is still going to be yellow.

Sure enough, after the two sides sat down, as soon as the other spoke, there was a feeling of contempt and charity.

"I think our conditions have been made clear. I am very busy. If Notts County does not have the sincerity of cooperation, then our sponsorship will not be discussed. Anyway, there are so many well-known clubs in Europe. Better than Notts County!"

David squinted at the potbellied man, sat down and his belly bulged like a pregnant woman, his brows furrowed unnaturally.

This is the middle management of Adidas?

How is this kind of virtue?

Is it because of selling the straw bag that his woman climbed up?

He took the contract template prepared by Adidas. Yesterday, Soriano Kwang complained to himself about the other party's attitude, but he didn't say what the other party offered. such conditions.

The contract is for 3 years, the sponsorship fee is 50 pounds per year, and there is no increment. Notts County does not enjoy a share of the jersey sales, and there is no clause for Notts County to upgrade or get additional championship rewards.

That is to say, if Notts County signs this jersey sponsorship contract, Notts County will only receive £5o per year from Adidas for the next three years. (To be continued.)