Chapter 922 Disney's Response

Now that the "Transformers" cartoon is popular before it is broadcast, this makes Kestel like a thorn in the back. If it is not suppressed, it is very likely to become their confidant in the future.

Thinking of this, Kestel narrowed his eyes, smashed the cigar in his hand, and said, "Laylo, if we snipe on Transformers, what is the success rate?"

Lai Luo hesitated for a moment, and said: "It's hard to say. From the trailer, "Transformers" is really excellent, and we have no certainty of winning."

Kestel frowned and said, "Since Xiao Yunhai took over Marvel Comics, although he has rarely come to the company, what he has done is to want Marvel to rise in an all-round way. This "Transformers" is very It may be their vanguard, a touchstone for testing the animation market. Once successful, a series of actions will inevitably follow. If you don’t stop them now, it will be harder to stop them later.”

Lai Luo said: "Boss, do you want to use some special means?"

Kestel said: "Absolutely not, unless we don't want to live anymore. There is a very powerful force behind Xiao, which is definitely not something we can contend with."

Lai Luo nodded and said, "Boss, I understand. If that's the case, then we should fight him head-on. We have two cartoons in our hands, one is "Tom and Jerry 3", which has now been completed. Most of them, even if they aired right away, we can make it in time. The other one is "Little Fairy Therese", which was finished the day before yesterday."

Kestel thought for a while and said, "Let's "Tom and Jerry 3" on."

Lai Luo was stunned for a moment. He didn't expect Kestel to attach so much importance to "Transformers". Obviously, he felt that "Little Fairy Therese" was not an opponent, so he used "Tom and Jerry 3" to confront it.

"Tom and Jerry" is Disney's housekeeping cartoon, and it has countless fans all over the world.

Lai Luo said: "I will let the animation department go all out to produce the rest. Boss, when will we broadcast on TV?"

Kestel didn't even think about it,

He replied: "When "Transformers" is broadcast, we will broadcast it whenever we want, and we can't miss a minute. Remember, we must not give Xiao a chance."

Lai Luo nodded and said, "I understand."

The next day, the news that "Tom and Jerry 3" will be broadcast at the same time as "Transformers" spread throughout the United States, and the promotional film also appeared in major media, and the publicity and momentum were no worse than "Transformers". , even more so.

Once the two cartoons are compared, the difference is immediately apparent.

First of all, "Tom and Jerry 3" is a classic cartoon. The first two have been broadcast dozens of times around the world, and they are still loved by children. However, "Transformers" is the first time that "Transformers" appeared in front of children. As such, it remains to be further verified.

Secondly, the ratings of the nbc TV station that broadcasts "Tom and Jerry 3" ranks among the top three in the country, which is far stronger than the mmc TV station of "Transformers", and the two are not comparable at all.

Finally, Disney and Marvel, the companies behind the two cartoons, are also far apart in strength.

The unfavorable situation made Raul and Sal very anxious and a little restless.

They discussed on the phone many times, but there was no way.

Thrall even thought about running away without a fight, just looking for a reason to postpone the broadcast of "Transformers".

But Raul doesn't agree. Just kidding, Marvel is still thinking about its rise with "Transformers". If you don't even have the courage to fight the other side, the spirit that the company has just raised will probably disappear immediately. , this is absolutely not allowed by yourself and the boss.

Raul calculated the time in China, and when it was almost eight o'clock in the evening on Xiao Yunhai's side, he called him.

At this time, Xiao Yunhai was having dinner with Li Xuanwu, Liang Hui, Yu Yuexian, and the others, when he heard the ringing of the mobile phone, he didn't care about them, and directly connected them.

"Raul, is something wrong?"

"Boss, Disney got it. They launched Tom and Jerry 3 against us..."

Xiao Yunhai listened carefully to Raul's words and said with a smile: "The old guy Kestel is very resolute, he is afraid that the rise of our Marvel will threaten them with Disney, so he wants to take advantage of our unsteady footing. , beat our momentum down. Haha, it's really ruthless."

"Boss, what should we do?"

Xiao Yunhai said: "Since he wants to fight, let's accompany him to fight. Isn't it "Tom and Jerry"? What's so amazing."

Raul grimaced and said, "Boss, "Tom and Jerry" is Disney's most successful cartoon, okay?"

Xiao Yunhai smiled and said: "Of course I know. Raul, don't put your head down. "Tom and Jerry" is really powerful, but it doesn't mean it will win. Raul, since we are already in the If you are at a disadvantage, then you might as well use some small means. There are less than ten days left before the broadcast, you can hire 2,000 sailors, let them use different vests, and promote us on major forums. Let's just say that "Tom and Jerry" is an outdated cartoon and can't give people any expectations at all, while "Transformers" is very novel and refreshing. Secondly, during the broadcast of "Transformers" and After the end, we will carry out a quiz with prizes, and for the first 100 children who answer correctly, we will give him a full set of Transformers toys. Third, from now on, put the Transformers toys on the market in advance and tell those businesses , Before the end of the cartoon, we can give them 20% of all the toys they sell. Fourth..."

According to the propaganda method of the previous life, Xiao Yunhaiyang gave Raul 12 points eloquently, which immediately shocked him.

After hanging up the phone, Yu Yuexian asked worriedly, "Yunhai, has Disney troubled you?"

Xiao Yunhai said with a smile: "That's right. Disney was afraid of Marvel's recovery, so they used their cartoon "Tom and Jerry" to snipe our "Transformers", trying to strangle us in the bud. This is normal. , no fuss."

Li Xuanwu said: "Kester is the most cunning guy among the bosses of the eight major film companies, and he has always been quick, accurate and ruthless in his shots, never sloppy, you must not be careless."

Xiao Yunhai said: "As long as it's a normal competition and he makes a move, I'm not afraid of him. Don't think that the methods I just mentioned are somewhat pediatric, but they are very useful for children. Look, I will let him Kestel paid for his actions."

Three days later, Disney President Kestel looked at the bad reviews of "Tom and Jerry" on the Internet, not only did not get angry, but laughed, saying: "It seems that Xiao really has no choice, he chose to use this It's really ironic to plant three indiscriminate methods against me."

Lai Luo smiled and said, "Our navy is fighting against each other. The two sides are fighting fiercely, but we still have the upper hand."

Kestel said: "I heard that Xiao also used some small tricks, such as quizzes with prizes, and early listing of toys. Haha, I'm about to break my belly from laughing. It's a bit unavoidable to come to this set before the animation starts. It's too early."

Lai Luo said: "Kung Fu Xiao is a globally recognized genius in music and movies, but he is obviously a layman when it comes to cartoons. Generally speaking, related toys will be released only after the success of cartoons. But he is better. He can't wait to bring the toy to the market in advance, I really can't fathom what he thinks."

A glint of light flashed in Kestel's eyes, and he said, "No matter what he does, don't disrupt our publicity steps. We should also continue to make people pay close attention to Marvel's actions. If there is any abnormality, report it immediately."

Lai Luo nodded and said, "I understand, boss."

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